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DISTRIBUTION OF EQUIPMENT FOR MERCHANTS - Redesign of the e-commerce dedicated logistics

DISTRIBUTION OF EQUIPMENT
FOR MERCHANTS

Redesign of the e-commerce dedicated logistics


CONTEXT

  • Distributor of equipment for independent merchants
    (layout, decoration, consumables, etc.)
  • 8000 active, permanent or seasonal references
  • 3 distribution channels: In-store pickup, in-store orders and internet orders
  • 20% of the turnover outside France
  • 20,000 m² logistics platform for storage and preparation of multi-channel orders

GOALS

  • Accommodation of a forecasted increase of 160% in internet orders and 30% for in-store orders on a 3-year horizon
  • Accommodation of forecasted growth Improvement of e-commerce services up to market standards
  • Sustainable optimisation of productivity and transportation costs of e-commerce logistics

TRAKER APPROACH

TRAKER APPROACH

Diagnostic
of the
activity

Benchmarking
of the
service

Business
Plan
Supply &
Volumes
targeted

Assessment
of technical
change levers

Call for bids
from suppliers,
carriers &
integrators

Validation
of the target
and of the
plan set up

Follow-up
on imple-
mentation

4 Months2 Months

KEY LEVERS

  • E-commerce benchmarking and positioning of the target service
  • Redesign of the activity chronogram
  • Design of a dedicated e-commerce logistics activity
  • Review of the panel of carriers and agreements

ZOOM

Benchmarking of services

Benchmarking of services

Redesign of dedicated e-commerce logistics

Redesign of dedicated e-commerce logistics

Equipment investments   Partial automation of packaging lines


RESULTS

PRODUCTIVITY

+ 18%
for Direct Labour

+ 5%
for administrative processing

Transport

- 10%
on transportation costs for courier, express and single-parcel deliveries

SERVICES OFFERED

Diversification of services offered (standard or express)